Explain the inter-relation of the three tools

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Assignment:

Using the example of the brokerage industry (discussed in lectures) or another example, explain, in depth, the three key tools that were used in constructing a positioning map? Be sure to explain the inter-relation of the three tools that lead to the creation of the positioning map. Why is this positioning map considered central to formulation of marketing strategy?

Reference no: EM133385373

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