Explain the integrated marketing communications

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Explain what "Integrated Marketing Communications" (IMC) means, and identify two products or companies that you feel have an integrated marketing communications strategy. Tell us what you think those strategies are based on the relevant aspects of an IMC.

Select two pricing strategies you prefer (like the best), and apply them to a product you think the pricing strategy makes sense for. Remember, marketers, pick a target segment to create a marketing mix for that segment. A good marketing mix is held together tightly with an overall integrated marketing strategy.

Reference no: EM133169779

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