Explain the insights you have gained from your inspection

Reference no: EM132094503

Question: Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

1. Research List of Topics:

• Primary Research

• Secondary Research

• Consumer Analysis

• Customer Profile

• Continuous Consumer Monitoring & Research

• Environmental Scanning

• Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

• Current Opportunities

• Potential Future Opportunities

• Current Threats

• Potential Future Threat

2. Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Reference no: EM132094503

Questions Cloud

What leadership actions should the organization take : How will these trends impact your industry? What are the general trends in leadership/management that are impacting your organization?

What are the specific branding guidelines for small business : How has Twitter gone from a US-based company to a global entity? What are some specific branding guidelines for small business?

Eventually able to virtually eliminate competition and pro : What are the sources of lock-in? How was Intel eventually able to virtually eliminate competition and pro?t from lock-in?

Performance lawn equipment elizabeth burke : Performance Lawn Equipment Elizabeth Burke wants some detailed statistical information about much of the data in the PLE database.

Explain the insights you have gained from your inspection : Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

Watch the video clips below on delivering bad news : Watch the video clips below on delivering bad news. What concepts could have been leveraged and how could these messages have been delivered more appropriately?

Economic feasibility of a fully implemented : What do you conclude about the economic feasibility of a fully implemented disaster recovery plan for your business?

What would the lower control limit be : For 40 consecutive days, a company making chocolate bars has to measure the weight of the candy bar. what would the lower control limit be?

Roles in career development : Roles in Career Development: What is the employee's role in the career development process? The manger's role? The employer's role?

User Account

All Pages