Explain the influence of organizational buyer segments

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Reference no: EM132239004

Question 1: How is the retail environment changing/evolving? Define Internet retailing and describe the current state of Internet retailing. How have companies had to adjust their retail strategies as a result? In your discussion, explain the impact of digitization on traditional retailers, bricks-and-mortar stores, and the shopping experience, as well as the use of data to meet customers' needs.

Question 2: Describe the organizational purchase process. Next, explain the influence of organizational buyer segments on marketing strategy. In your discussion, provide an example of how your organization (or an example organization) moves through the purchase process.

Question 3: Explain and discuss a major concern, of your choice, in marketing to children that the Children's Advertising Review Unit (CARU), caru, deals with. Provide an example of various marketing activities, aimed at children that might be considered controversial.

Reference no: EM132239004

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