Explain the increase or decrease in profit rates

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Reference no: EM133219726

Question: Choose a company such as McDonalds, Starbucks, Tim Hortons, Air Canada or other similar large company in Canada.

Compare the total revenue, total cost and rate of profit earned in 2020 in Canada with the average over the previous 10 years, 2010-2019. Do some internet search to determine if you can get such data from the company's financial statements before making your choice.

Use supply and demand analysis to explain the increase or decrease in profit rates, revenues and costs, caused by Covid-19. Provide dollar values and percentages.

Since Total profit is TR-TC, find data on both sales revenues and total production costs. Since TR = P*Q explain changes in both price and quantity.

Differentiate between demand and supply shifts. Note a government lock-down is a supply shift while staying away from a restaurant because you lost your job or your fear getting Covid-19 are demand shifts. A fall in supply increase price but a fall in demand lowers price.

Note: Focus only on your business for maximum marks. Avoid long introductions.

Begin with the company and get quickly to the point which is to explain how Covid-19 affected the company positively or negatively using only the data and economic analysis. Do not dwell on what the media is saying. Marks will be deducted for irrelevant material and repetitive statements.

Reference no: EM133219726

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