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Question: Answer in 150 words
Maintaining a strong presence and disposition with governmental bodies is an important function of public relations these days. Most great companies have a department called, "governmental relations". Consider why that type of function would be important the corporation. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.
According to our course materials and other sources, how is selling to a business different from selling to a consumer? What is the difference in personnel involved and the selling process? How might the sale of consumer products also be considere..
Explain the role that customer service may have played in the past success of the store using the following terms: brand parity, brand equity, product positioning, perceptual mapping, and product differentiation.
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Determine why a business would choose a low-cost, differentiation, or speed-based strategy. Explain the nature and value of a market focus strategy. Illustrate how a firm can pursue both low-cost and differentiation strategies
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