Explain the importance of the sales process in the lodging

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Reference no: EM1385021

Q. Sales and Marketing Paper

Prepare a paper in which you compute the role of sales and marketing in the lodging industry. In your paper, address the following:

Examine the relationship between the marketing and sales in a lodging operation. Explain how can they work together to improve the bottom line of a lodging operation?

Discuss the importance of segmentation, targeting and positioning (STP) in the lodging industry. Illustrate what resources are available to lodging operations to help them segment and target a market?

Explain the importance of the sales process in the lodging industry. Illustrate what role does prospecting play in a comprehensive sales and marketing plan? Explain how cans a lodging operation use prospecting as a sales tool?

Reference no: EM1385021

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