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Explain the importance of socio-cultural factors

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CULTURAL CHALLENGES ( IKEA )IKEA· Identify FOUR (4)IKEAOVERCOMING CULTURAL CHALLENGES FOUR (4)

· Explain the importance of socio-cultural factors in relation to entering into Malaysia socio-cultural sensitivities that may result in conflict for and how value can be lost by the firm.

· Identify and suggest possible ways that IKEA can manage such conflicts above.

Write it in a paragraph format.

Reference no: EM132969183

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