Explain the importance of social media marketing

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Question: You are employed by the MK marketing co. You are required to prepare social media marketing strategies for a reputable fashion apparel brand, STUSSY. a) Explain the importance of social media marketing in driving consumer-based brand equity. b) Prepare effective social-media marketing messages (e.g., blogs, posts, hashtags, stories) for STUSSY to drive consumer-based brand equity.

Reference no: EM133293949

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