Explain the importance of shaping culture

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Reference no: EM131941381

Shaping Culture

This week you learned about the importance of shaping culture and how it is a critical function of leadership.

Write a paper on organizational culture.

Address the following in your paper:

What is culture?

Why is it important?

Internal integration.

External adaptation.

Also include a description of a culture for an organization you are familiar with.

Identify some physical artifacts-such as logo, mascot, building, advertising images-associated with the company and discuss what underlying values these suggest.

Reference no: EM131941381

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