Explain the importance of researching the culture

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Reference no: EM133233406

Question: You have explored the fundamentals of global business, such as critical drivers for expanding domestic trade and cultural considerations. You will complete the first part of your course project by explaining what you have learned about global business thus far.

You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One opportunity that the administration has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.

Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of international business, societal impacts of global trade, and cultural considerations using evidence from the course and outside resources to support your explanations. Make sure to use evidence from course resources to help your responses.

Country Selection: State the country you have selected India to use as your choice.

Purpose of Global Expansion: Explain the critical benefits of successful global expansion for domestic organizations.

Business Impacts of Global Business: Explain how the global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.

Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate?

Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market before market entry, as well as critical cultural considerations to explore to inform expansion decisions?

Reference no: EM133233406

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