Solution-Explain the importance of marketing research

Explain the importance of marketing research

Assignment Help Marketing Research

Reference no: EM13876766

Chapter -Marketing Research

Learning Outcomes:

1: Define marketing research
2: Explain the importance of marketing research
3: Describe the steps involved in conducting a marketing research project

Read chapter (Marketing Research) from the textbook. Answer the following questions:

1- Summarize the chapter in one page.
2- Collect secondary data about Istanbul, Turkey. Suggest:

a. Best three hotels to stay in. Why?
b. Top attractions to visit.
c. Top five places to eat. What criteria was your answer based on?
d. Transportation method. Be specific and explain why.
e. Three best shopping areas.
f. Any other recommendations.

Tips- Secondary data sources:

• Personal view and experience
• Customer reviews
• Family and friend's feedback
• Internet
• Travel agencies
• Newspapers and tourism magazines
• Social media
• Others

Reference no: EM13876766

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Explain the importance of marketing research

Reference no: EM13876766

Reference no: EM13876766

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