Explain the importance of marketing audits

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Reference no: EM133384678

Assignment:

1. At the company you work for or one that you are familiar with, outline the types of marketing measures used to assess overall marketing performance?

2. How often does your company or your researched company engage in marketing audits?

3. Explain the importance of marketing audits as a method to evaluate the appropriateness of the activities and assets a company uses in its marketing.

4. How Do You Conduct a Digital Marketing Audit?

5. What is a paid media marketing audit?

Reference no: EM133384678

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