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Explain the impact on the expenditure cycle

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Question - During the pandemic CEO of X company has announced that a product differentiation strategy is required from currently providing high quality products/services at premium prices to low quality products/services and lower prices to consumers. The costs of the business, therefore, need to be low and the CEO would like to become a "cost leader" in the market. Explain the impact on the expenditure cycle with this new product differentiation strategy.

Reference no: EM132772492

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