Explain the impact of the drivers of globalization

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Reference no: EM133408631

Answer these questions regarding the comapny Carrefour

1. How is Carrefour's marketing mix kept consistent across markets?

2. What value does Carrefour provide consistently in all of the various countries in which it operates?

3. How do local partners help Carrefour overcome difficulties in new markets? What is the advantage of that approach?

4. Explain the impact of the drivers of globalization described in this case with regard to Car- refour.

Reference no: EM133408631

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