Explain the impact of globalisation

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Reference no: EM133331610

Explain the impact of globalisation on both large business as STARBUCKS coffee shop and small business as CAFFE NERO coffee shop ( based in the UK) and compare how they are different by:

Status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix),

Marketing: 4 P's, branding, advertising,

Economy: Supply and Demand, Market share, profit/ financial statistics

Then identify by using PESTLE and Porter's Five Forces what challenges they face and how they could overcome them. You must develop realistic recommendations for them that match their organisational position.

Reference no: EM133331610

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