Explain the impact of globalisation

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Explain the impact of globalisation on both large and small businesses. Choose and then research on two different companies from the same industry or business (one large business and one small). Compare how they are different and identify how two different organisations be compared based on their:

Status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix),

Marketing: 4 P's, branding, advertising,

Economy: Supply and Demand, Market share, profit/ financial statistics

Then identify by using PESTLE & Porter's Five Forces what challenges they face and how they could overcome them. You must develop realistic recommendations for them that match their organisational position.

Reference no: EM133331165

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