Explain the impact of globalisation

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Reference no: EM133165442

Problem:

Badger Books is one of the largest book retailers in South Africa. The company has been trading for nearly 50 years and has over 100 retail shops across South Africa. Badger Books is a family- owned business and prides itself on its traditional values and business strategies.

The company's management team consists exclusively of men from a similar cultural background. The company's employees, however, are very diverse in terms of race, cultural background and gender.

The company communicates with its customers via monthly posted newsletters. Customer complaints are primarily handled telephonically via a toll-free number to the customer service division at the company's head office.

The company also has a simple website, but it does not yet offer customers the ability to order books from the site.

Badger Books is currently under financial pressure and management has to assess the reasons for the company's declining profits and market share.

Using three to four paragraphs, explain the impact that globalisation would have on Badger Books. What suggestions would you make to management to improve the company's position?

Reference no: EM133165442

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