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Explain the hierarchy of effects from a retail perspective

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Reference no: EM132918201

Complete each sentence with a full complete sentence each.

  1. How can advertising, public relations, personal selling, and sales promotion complement each other for a retailer?
  2. What are the pros and cons of coupons?
  3. Which method of promotional budgeting should a small retailer use? A large retailer? Why?
  4. Explain the hierarchy of effects from a retail perspective.

Reference no: EM132918201

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