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Explain the functional benefits of this brand

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Reference no: EM131416929

A SWOT Analysis is the identification and evaluation of a firm's strengths, weaknesses, opportunities and threats. Strengths and Weaknesses are internal factors to the company and Opportunities and Threats are external and in the outside environment of the company (Pride, Hughes, Kapoor, 2014, p. 168-169).

Select a company that you are very familiar with (one in which you work or can research on line) and conduct a SWOT Analysis. Your SWOT analysis should look similar to Figure 6.3 in your textbook. In addition to the SWOT Chart, submit a one-page NARRATIVE explaining/describing all 4 components, such as the paper prepared last semester by a student. See the attached file.

A brand is a name, term, symbol, design, or any combination of these that identifies a seller's products as distinct from those of other sellers. Brands can be classified as manufacturer brands, store brands, or generic brands.

Questions:

1) Think about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.

2) Beyond the functional benefits, what does this brand mean to you?

3) Under what set of circumstances would you be willing to change to another competing brand?

In this and other journals and papers: Incorporate additional research in your responses, demonstrating that you did some investigating that relates to the journal topic, and/or supports your answers. Even though this is a personal journal, it should also include some additional research as well as reflection.

Attachment:- Assignment.rar

Reference no: EM131416929

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