Explain the four relationship groups identified

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Reference no: EM133441591

Question: According to the textbook chapter 4, service organisations should build the right relationships with the right customers.

After reading the chapter explain the four relationship groups identified in reference to a service organisation you are familiar with. Make an assessment as to how effective the service organisation is at managing these groups to maximise customer equity.

Harvard referencing required.

Reference no: EM133441591

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