Explain the four categories of consumer offerings

Reference no: EM13755484

Developing the offering (or "product" of the 4Ps) of a company is one of the most important concepts of marketing. It consists of the product or service that they offer and expect to profit. Prepare a one page paper focusing on B2C offering types that includes the following:

Identify and explain the four categories of consumer offerings.

Provide an example of each type of offering.

Compare and contrast the marketing activities for two types of offerings.

Reference no: EM13755484

Questions Cloud

Explain your budget contingency plan : Explain your budget contingency plan and how much is budgeted for contingency. Explain your approach to estimating the project cost (e.g., top down, bottom up, etc.) and why that method was chosen

Briefly describe the american involvement in vietnam : Briefly describe these 2 events and discuss the significance that they had on American life and culture. American involvement in Vietnam and The 1986 disaster of the Space Shuttle Challenger.

What was significant about the hammurabi code : Who created the world's first empire? What was significant about the Hammurabi Code? Who is credited with the unification of Egypt?

Ethical concerns in computing : Choose a topic that is important or interesting to you, and write a five- to seven-page paper about it: Collaborative Technologies, Ethical Concerns in Computing, The Digital Divide

Explain the four categories of consumer offerings : Identify and explain the four categories of consumer offerings. Provide an example of each type of offering.

Examine the us passenger airline industry : Five Forces and the Airline Industry: Examine the U. S. passenger airline industry using the Five Forces. Is this an attractive industry? Why or why not?

How did the 1971 law that banned cigarette advertising : How did the 1971 law that banned cigarette advertising on television solve the prisoners' dilemma for cigarette producers?

What evidence of that desire did schurz report : Schurz reported that white Southerners had "a desire to preserve slavery in its original forms as much and as long as possible." What evidence of that desire did Schurz report?

Define the fundamental set of assumptions : The fundamental set of assumptions, values, and ways of doing things that has been accepted by most of a company's members is called its

User Account

All Pages