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Discussion 1: Explain your pricing strategy (penetration, skimming, competitor-based).
Discussion 2: Discuss various pricing tactics that have or would prove effective in stimulating sales.
Discussion 3: Discuss the distribution strategy relevant to the product/service.
Discussion 4: Explain the channels of used to distribute the product/service.
Discussion 5: Explain the firm's use of e-channels, e-retailing, or other non-traditional methods of distribution.
Do you think the two types of surveys will yield similar results on the percentage of households using the product? What types of biases may be introduced into each of the surveys?
What are your company's strengths? What are your company's weaknesses? What are your company's opportunities? What are your company's threats?
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each stage of the Marketing Research Approach.
The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of marketing
Virtual Organization: Riordan Manufacturing. How your plan supports key objectives
What specific pricing strategies does the retailer implement? Company The home depot How does the retailer determine initial markups? What is the retailer's markdown policy? The Home depot
How would the tendency of business-to-business operations to develop close-knit relationships and partnerships affect their strategy development? Describe how global expansion interrelates with strategic planning
Develop a marketing mix plan which is based on the organization's marketing strategies incorporating how you would approach
Explain in a comprehensive manner the prospects of starting an Event Managemen
What could do in a short-term period of time to remedy the situation? What could you do in a long-term period of time? Develop a plan for each.
A large part of this course has been focused on developing an Integrated Marketing Communication Plan. Now, from your individual perspective, what was the most important insight that you gained from this semesters IMC Plan experience? What was your..
Discuss how online shopping has changed in the business-to-business market using an example. Select an organization that markets to consumers
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