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From excellent marketing research related to soy products, we concluded that novel healthy food products should be marketed to taste-motivated segments. Which is NOT a basis for this conclusion?
a. Health-motivated consumers have too high of price elasticity.
b. Taste-motivated consumers are more likely to be food gate-keepers, such as household cooks.
c. Taste-motivated consumers are more likely to be opinion leaders than health-motivated consumers.
d. Taste-motivated consumers are more likely to be long-term users than health-motivated consumers.
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