Explain the evolution of marketing management orientation

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1. You are responsible for induction within your organisation. Suggest one efficiency and one effectiveness measure for your work. Can you think of a process in HR which is both efficient and effective?

2. Explain the evolution of the marketing management orientation ( from the product concepts to the marketing concept)

3. What is an industry code of practice and what are the aims of such codes? Answer in 100 to 150 words.

Reference no: EM132111278

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