Explain the ethos of the putting lot

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Lack of recreational space and activity in an industrial neighbourhood drove the co-organisers of the Putting Hole to convert a vacant lot into an urban mini-golf course. Initiated through friendly discussions, the project saw the participation of many neighbourhood volunteers who wanted to engage in a community project that focused on neighbourhood sustainability. BUSHWICKBK.com, a local blog, was the first to report an article on the Putting Lot. It was not long before different blogs picked up from the article and the Putting Lot was featured on The New York Times and various radio shows. It is a perfect story of how a "hyperlocal" idea made it big.

Explain the ethos of the Putting Lot in terms of the societal marketing concept.

Would you describe the Putting Lot's corporate social responsibility strategy as ethical? Justify your answer.

Reference no: EM132626175

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