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Assignment:
You are a progressive marketing manager working in a fashion company. You have realised that your newly appointed manager is not aware of the importance of ethical issues in advertising. Since body shaming is an important issue in your fashion industry, you have decided to use the case of Olay's Definity eye cream ad in England.
1. Explain the ethical problem of this ad.
2. Identify and explain two similar cases in which companies had the same unethical issue in their advertisements.
3. Do you think the same ad can receive different reactions in another target market (e.g. a country like Iran, India, or China which are culturally different from England)?
You need to do research yourself about the Olay case as the link provided for you is just one of the sources you should cover.
Do not forget that you need to support your statements with proper references wherever necessary.
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