Explain the effective use of imc tools at each stage

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Reference no: EM133386106

Assignment:

Jom Travel Ventures is a travel agency based in Kuala Lumpur. It has developed new 5-Star holiday and tour packages to various countries, including Japan, Australia, New Zealand, and Europe, to offer to the public.

Product Positioning:

Explain the various product positioning strategies available

Consumer Buying Behaviour in relation to the firm's new offering:

i)Explain the various stages in the consumer decision-making process

ii)Explain the effective use of IMC tools at each stage

Product Life Cycle (PLC):

- Describe the firm's marketing communication requirements and objectives at each stage of the PLC in respect of its new offering.

Reference no: EM133386106

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