Explain the driving forces behind foreign market pricing

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Reference no: EM133404069

Assignment:

Company = Nike

Assess the Marketing Mix for this specific product in each of the three countries. It may be best to set up a chart and identify the Marketing Mix components for each of the countries. More specifically, you will want to consider:

Discuss the relative merits of standardization versus customization alternatives for global product (including services) strategies

b) Price - Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).

List and explain the driving forces behind foreign market pricing

c) Promotion - Advertising, sales promotion, public relations, personal selling, etc...

Discuss the advantages and disadvantages of the major integrated marketing communication tools available to international and global marketers

d) Place (distribution) - Market entry method, channels of distribution, and channel cooperation.

Discuss the importance of logistics in reaching foreign markets and the unique challenges presented by global logistics.

Reference no: EM133404069

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