Explain the distribution strategy

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Reference no: EM131498780

Question: Chile's largest producer of wine, Concha y Toro, chooses to compete in Europe, North America, the Caribbean, and Asia using an export strategy. Go to the investor relations section of the company's website ( www.conchaytoro.com/thecompany/investor-relations/ ) to review the company's press releases, annual reports, and presentations. Why does it seem that the company has avoided developing vineyards and wineries in wine growing regions outside of South America? For what reasons does Concha y Toro likely have to pursue exporting rather than stick to a domestic-only sales and distribution strategy?

Reference no: EM131498780

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