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For this assignment, you will be analyzing Sysco Corporation, a multinational food organization that distributes its food-related products to a large business-to-business (B2B) customer base. Their customers include restaurants, healthcare organizations, educational facilities, hotels/lodging, and a variety of other B2B companies. Research Sysco Corporation, and evaluate the effectiveness of its distribution strategies. Remember to include theoretical concepts, practical managerial thinking, and supporting research. Begin with a brief introduction of Sysco as a company, and then respond to the following questions.
Question 1: How does distribution impact the overall marketing mix within a B2B scenario?
Question 2: Explain the distribution process at Sysco with an eye on the complexities associated with this B2B company.
Question 3: How does Sysco manage the high volume of sales towards an efficient and profitable business model?
Question 4: What is your recommendation for Sysco with respect to improving their distribution strategies?
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