Explain the dimensions of social responsibility

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Assignment

Textbook: Ferrell, O. C., & Hartline, M. D. (2017). Marketing strategy: Text and cases (7th ed.). Southwestern/Cengage Learning.

Using APA format and at least five APA formatted references and citations, choose an organization to use as your focus for answering the following questions:

Question I. Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?

Question II. What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?

Question III. There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?

Question IV. Many organizations have a code of ethical conduct. Find an organization's code of ethics and assess the code's ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization's code of ethics?

Question V. Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?

Reference no: EM133628313

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