Reference no: EM133353498
Case Study: Cook Door was founded in 1988 with Egyptian capital, with the aim of providing an Egyptian product that adheres to international standards, and competes with the products of international companies working in the field of restaurants, food and fast food. The first branch of the Cook Door chain of restaurants was established in Cairo, specifically in Safeer Square, and in recent years, dozens of branches began to spread in the various regions of Egypt, in addition to a number of branches outside the Arab Republic of Egypt, as there are branches in Saudi Arabia, Kuwait, Syria, Libya, Cook is distinguished Role is that its menu includes all different types of meat, chicken, food or salads. What is unique to Cook Door from other restaurants is that it has its own bakery and a factory for the manufacture of all Cook Door products. Three decades have passed since the establishment of the first restaurant of the Cook Door chain, and now, after thirty years of hard work, the International Company for Food Industries (Cook Door) has become one of the largest Egyptian companies that use the latest technologies that keep pace with technological progress in the field of foods and fast food, in proportion to the enormity of the Production and its diversification according to international standards. In addition to the qualified cadres and competencies that we aim to meet the requirements of its customers with high speed, high quality and elegant style, which made it win the award for the best fast-food restaurant chain in Egypt in 2007, 2008 and 2009, and gain consumer confidence. Cook Door supply chain is successfully operating in the Egyptian food and beverages industry. It applies unique supply chain strategies through which it acts as a supplier of raw materials and a producer and distributor of its own products in the local and international markets. Its own product lines include food and fresh juice products. In addition, they use new technology-based for burger manufacturing methods. Moving to one of its main competitors Smiley's Grill and Wimpy (owned by Americana), possesses a competitive advantage through producing tasty products. Such above-mentioned long hierarchical supply chains, which involve multiple tiers of supply chain nodes and stakeholders, represent successful examples of Egyptian companies operating in an emerging market.
Questions:
a. With the aid of giving examples, identify and explain the different implemented supply chain strategies at Cook Door and its competitors.
b. As an operations manager, recommend other strategies that can be formulated by Cook Doors supply chain in relation to the different stages of Cook Door's product life cycle (PLC).
c. If you were the supply chain manager for Cook Door, discuss your main responsibilities and the challenges or obstacles that you may face when managing the Cook Door's supply chain.
d. As an operations manager at Cook Door, you have been exposed to the problem in which small fluctuations in demand at the Cook Door's stores can cause progressively larger fluctuations in demand at the manufacturer and raw material supplier levels.
e. Give examples on the main stakeholders that can be linked together across the fast-food supply chain.
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