Explain the differences in marketing of the service company

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Reference no: EM131676126

Identify a physical product from around your home or workplace and a service provider which you use at your home or workplace. Navigate to the threaded discussion below and respond to the following:

a. Explain the differences in marketing of the service company and marketing the physical product you selected. Defend your answer with a detailed evaluation that is clear and insightful.

b. Select one of the five gaps in the Figure 10.3 Service-Quality Model in the textbook. Using the service company you already selected, explain how this gap can occur and suggest some methods to prevent this service gap from widening. Defend your answer with a detailed evaluation that is clear and insightful.

Reference no: EM131676126

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