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Assignment:
When changes are implemented in an organization, leaders can encourage employees to accept the changes by sending consistent communication and showing support. In this scenario, you are a consultant of ABC Corporation who implemented a new customer relationship management (CRM) program 2 months ago. During implementation, the change was not communicated or supported by leadership. As a result, employees are not utilizing the CRM to its full potential. As a consultant, you are required to ensure the CRM program is utilized more by employees.
Select 1 agency that employs a CRM program.
Research how this agency employed a CRM program in a similar or different way than identified in the aviation article from your readings. Focus on the reasons the CRM program is beneficial in reducing human error and improving employee efficiency.
An Executive Summary is needed for the company's CEO, in which you provide evidence of how this CRM program was implemented. Include the following in your response:
Cite the sources to support your assignment.
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