Explain the difference between e-business and e-marketing

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Reference no: EM131457644

Question: Explain the difference between e-business and e-marketing. E-business involves a wide range of activities that take place via the Internet. It is divided into five broad categories:

(1) e-tailing;

(2) business-to-business transactions;

(3) electronic data interchanges;

(4) e-mail, instant messaging, blogs, podcasts, and other Web-enabled communication; and

(5) gathering and use of information through Web contacts.

E-marketing transfers the traditional marketing functions of creating, distributing, promoting, and pricing goods and services to the Internet or through digital tools.

Reference no: EM131457644

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