Explain the difference between click-through rate

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Question: Explain the difference between click-through rate, conversion rate, and engagement. The click-through rate is the percentage of viewers who, when presented with a banner ad, click on it. The conversion rate is the percentage of visitors to a Web site who actually make purchases. Engagement measures how long a user spends on a site instead of how many pages he or she views.

Reference no: EM131458486

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