Explain the development of the marketing concept

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1. Do you believe that an active management or passive management approach is best for most investors? Please explain your reasoning and provide researched data to support your opinion.

2. Explain the development of the marketing concept?

3. A recent study showed that CEOs of successful companies have hardnosed personal traits such as persistent efficiency attention to detail, and a tendency to set high standards rather than softer strengths such as teamwork enthusiasm and flexibility. What do you think of this? Are you surprised? How would you explain this in light of the leadership theories discussed in this chapter?

Reference no: EM132266529

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