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Descriptive Statistics In Marketing
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
Using raw data (attached/excel file), determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
Format your paper consistent with APA guidelines.
Attachment:- Raw Data.rar
European Journal of Marketing, 36 (1/2), pp. 51-85. Assess the thesis of the authors in regards to the construct ‘lifestyle'. Examine the other innovations that are presented in the article.
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From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each chann..
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Identify the organization's external opportunities and threats, Identify the organization's internal strengths and weaknesses
The importance of branding and advertising
For every of the following scenarios identify which data processing method (batch or online, real-time) would be the most appropriate
1.when might a modified rebuy apply within a household buying decision? what types of goods would come into play?
Develop the differentiation strategy in relation to the closest competitor. Establish whether the company's intention is to be a leader or follower within the industry.
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