Reference no: EM132737093

Assignment: The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.

Select 1 of the following in your community or surrounding area:

• Walk-in clinic, such as an urgent care facility

• Retail clinic in your local grocery store or retail pharmacy

• No-appointment physician's office

Research the market of this facility. Consider the following as you complete your research:

• Demographics of the consumers who use the facility selected

• The location of the facility selected

• The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:

• Describe the facility selected, including its location.

• Analyze the demographics of the consumers who use the facility selected.

• Include the cultural and generational demographics in your analysis.

• Analyze the marketing approach used for the facility.

• Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

• Consider whether marketing techniques can be the same when marketing to different demographics.

Cite at least 1 reputable reference.

Format your assignment according to APA guidelines.