Reference no: EM133621030
Assignment:
1. Determine the corporate-level strategy employed by Lyft: growth, stability, or renewal
2. Explain the demographic of consumers catered to by Lyft
3. What kinds of control mechanisms does Lyft employ to gauge their success?
4.What competitive strategy does Lyft employ to achieve a competitive edge: cost leadership, differentiation, or focus?
5. Determine the corporate-level strategy employed by Uber: growth, stability, or renewal
6. Explain the demographic of consumers catered to by Uber
7. What kinds of control mechanisms does Uber employ to gauge their success?
8. What competitive strategy does Uber employ to achieve a competitive edge: cost leadership, differentiation, or focus?