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Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used theconsumer decision process modelto effectively market the product or service to you. This essay should detail the strategy based on the model, explain why the strategy was successful for you as a consumer, and judge how the company should move into the future.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. Also explain the decision-making process you experienced as a consumer when choosing this product or service.
Your paper should be 2-3 pages in length, well written, and formatted according to APA Style.
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