Explain the decision heuristic that led to the decision

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Reference no: EM133439898

Vioxx Case Question - Provide an analysis of the decisions made by Ray Gilmartin and Merck regarding the drug Vioxx.

Question 1: Imagine that Gilmartin had used the PrOACT decision method to choose whether to withdraw Vioxx from the market. Explain how this decision would have been made using PrOACT.

Question 2: Identify and discuss at least two decision biases that might have affected Gilmartin and other executives/scientists at Merck. Explain the decision heuristic that led to the decision bias and how the decision makers might have been able to avoid fally prey to these biases.

Question 3: In retrospect, do you think Gilmartin and Merck make wise or poor decisions with regard to Vioxx? Explain.

Reference no: EM133439898

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