Explain the customer lifetime value concept

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1. Explain the “customer lifetime value” concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? What is a brand that you personally are a champion of and why?

2. Select an individual that you believe exhibits authentic leadership. This individual can be historical or contemporary. Provide specific examples that support how this person exhibits authentic leadership. What is the role of authentic leadership in creating trust and followership in this example, and how can it improve organizations?

Reference no: EM132302622

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