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Explain the “customer lifetime value” concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? What is a brand that you personally are a champion of and why?
A 4 year-old die-casting machine, of market value $3500, is 50% too small for future production needs. A new machine with identical production capacity costs $5000 installed. Both machines are expected to have economic lives of 6 years from this date..
Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?
What are the major differences in the Puerto Rico Labor Reform regarding workday and overtime payments to employees?
Thoroughly research a particular person you believe to be a strong leader. As you research, look for evidence that your leader exhibits the trait theory of leadership and at least one other leadership theory. Be sure to cite specific examples of beha..
When evaluating different alternatives for a Saturday-night outing at a fine restaurant, explain the difference between the universal set, the retrieval set, and the evoked set. From which set of alternatives will the consumer most likely choose rest..
Company X, a multinational manufacturing company based in the US, produces and sells boxed cereals. X grows some of the grain used in its cereals, and buys the other ingredients for its products from suppliers in the US and overseas. Friedman’s role ..
Define supply-chain management. Why is it important? Describe the major functions of marketing channels. Identify and describe the factors that may influence marketing channel selection decisions.
What constitutes the internal environmental forces in an organization's? What is a backward vertical integration of an organization? Give some examples of political and legal regulations which may affect an organization?
Create a strategy for employee retention - Turnover is high in hospitality and it is costly, managers must find ways to keep it down by promoting work life balance and continue to develop their employees so they are very skilled at their job and are ..
There are numerous barriers in the marketplace that small businesses must face. Identify one significant barrier "in the marketplace" (i.e. competition, regulation, etc) and share a perspective on the trend of that barrier (e.g. getting better/worse)..
From the e-Activity, express whether or not you agree with Mark Zuckerberg's opinion on managing team dynamics. Explain whether or not you believe the team dynamics Mark Zuckerberg experienced are unique to only Millennials (Generation Y) or to te..
Why do some business use a panel interview for selecting new employees? Briefly describe an individual's legal alternatives when he is positive that his employer has not promote him because of his national orgin.Does the alleged discrimination automa..
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