Explain the current strategy of amazon

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Company Analysis Research Project:Amazon.Current Strategy Amazon's internal competitive advantages.

Explain the Current Strategy of Amazon by providing the following information:

How does the company differentiate itself from its competitors?

Identify which generic business strategies Amazon is employing. Do they align with its vision and mission?

Where is Amazon on the industry's life cycle?

Does Amazon have a cost-leadership position in this business? If so, identify which cost drivers it uses effectively to hold this position.

What is Amazon's approach to the market? Does it segment the market?

Is Amazon vertically integrated? Explain.

Explain Amazon's global strategy.

W.Count: Has to be 850

Use online available resources for this Assignment. (Avoid any copy or pasting forms)

Reference no: EM132899560

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