Explain the current situation of the organization in market

Assignment Help Marketing Management

Reference no: EM131846567

Project Assignment

Focus of the Project

Select an organization and prepare a strategic plan to grow the business over the next three years. Your strategic plan must include the following:

- Read the teacher comments on the paper titled Boston Consulting Group SWOT Analysis. You can use that paper as the basis for the paper. It cannot be used word for word.

- Read and follow the tips outlined on the document titled IMPORTANT: Tips for Paper. The paper must be in depth.

• Describe your organization's history, products, and major competitors.

• Explain the current situation of the organization in the market.

• Conduct a SWOT analysis (strengths, weaknesses, opportunities and trends) to determine areas that offer opportunities for change.

• Choose at least three areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan. Use theories and examples from your text and additional sources to support your rationale.

• Explain your method to measure the success of your strategic plan.

Your paper must be eight pages in length (excluding the title and reference pages) and formatted according to APA style guidelines. In addition, you must use at least three scholarly sources, in addition to the text. Remember to incorporate information that you have learned from this course as well as your personal experience.

The Project:

• Must be eight double-spaced pages in length and formatted according to APA style.

• Must include a title page with the following:

o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted

• Must include an introductory paragraph with a succinct thesis statement.

• Must address the topic of the paper with critical thought. If possible, provide the context of a first-person experience where you saw this academic concept in operation.

• Must conclude with a restatement of the thesis and a conclusion paragraph.

• Must use APA style as outlined.

• Must include a separate reference page that is formatted according to APA style.

Reference no: EM131846567

Questions Cloud

What is the probability of exactly 2 people : 1) 5 fair coins are tossed in the air at once. What is the probability of obtaining 3 heads and 2 tails?

Discuss your suggestion on how to improve the search ranking : Compare the ranking of your brand with those of 2-3 major competitors. Briefly discuss your suggestions on how to improve the search rankings.

Create an outline for your community risk-reduction project : Create an outline for your community risk-reduction project. The outline should include the type of disaster or hazard impacting the community.

Average casino win percentage : Casino games of pure chance? (e.g., craps,? roulette, baccarat, and? keno) always yield a? "house advantage." For? example, in the game of?double-zero roulette

Explain the current situation of the organization in market : Describe your organization's history, products, and major competitors. Explain the current situation of the organization in the market.

What proportion of young adults preferred taco bell : What proportion of young adults preferred Taco Bell? Round to the nearest hundredths place (i.e., two decimal places).

Present a critical analysis of the article-plato meno : Choose a central claim of the author and critically evaluate it in terms current educational issues.

Find the value of the f-test statistic : We are interested in testing the claim that the heights of men and the heights of women have different variances. Given that s = 6.60 for women

Write a multicultural literature essay on denise chavez : Write a Multicultural Literature Essay on Denise Chavez, Exploring Identity and Personal Narratives Through Multicultural Literature.

User Account

All Pages