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Explain the criteria for stating good marketing objectives. Objectives should be realistic, measurable, and time specific. Objectives must also be consistent and indicate the priorities of the organization.
1. Building on the Shur Snak example, imagine that your boss has stated that the marketing objective of the company is to do the best job of satisfying the needs and wants of the customer.
Explain that although this objective is admirable, it does not meet the criteria for good objectives. What are these criteria? What is a specific example of a better objective for Shur Snak?
Write a report on Customer Needs Identification comprising
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From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing
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Explain the concept of data mining. Providing five examples of companies that are currently using data mining, and explain why each is using it
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1. provide a description of the company that you work for. as part of your description include a discussion of the type
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