Explain the country-of-origin effect

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Question: Explain with examples, the country-of-origin effect. In your opinion, does change of " country ownership" have an effect on the product perceptions and attitudes? (for example think of IBM's PCbusiness being acquired by the China-based Lenovo.) The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM131976642

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