Explain the corporate diversification strategy in project

Assignment Help Marketing Management
Reference no: EM131971461

Question: You must upload the videos to YouTube or Vimeo and then share the URL for the assignment. You may find the instructions at this site helpful.

How to Upload PowerPoint Presentations to YouTube (By Matt D'Angelo)

Presentation should be no more than 20 slides (excluding title and reference page)

1. Each slide should include an oral presentation. Each slide needs to be narrated meaning that the total presentation needs an audio component, with each slide addressed.

a. For the cover page slide, introduce yourself and on the references slide, thank the audience.

b. If you have not done this before, here is some information to help you add narration to a PowerPoint presentation: Record a slide show with narration and slide timings.

2. Include at least three in-text references in proper APA format.

Prepare your slides to cover the following topics or questions described for this assignment. Be sure that you address the concepts of cost leadership, product differentiation, vertical integration, and corporate diversification strategy in the project. Choose one of the following options and complete the following:

Option 1 - Best Practices

Conduct an Internet search to find companies noted for best practices in Strategic Management and Competitive Globalization.

Describe what these best-practice companies do in the field of strategic management and competitive globalization. What are the similarities across companies? Describe any major differences. Critique the best practices. State how you would implement the best practices in your organization. Provide a rationale for your conclusions using relevant concepts from the text and peer reviewed articles.

Option 2 - Organization Comparison

Identify two organizations with different Strategic Management and Competitive Globalization processes. Describe these differences. Indicate how the strategic management and competitive globalization strategies of these companies might be similar or different. Provide a rationale for your conclusions using relevant concepts from the text and peer reviewed articles.

Option 3 - Create your own project.

This option provides an opportunity for you to create your own project. The project must include the learning objectives of the current course. Provide a rationale for your conclusions using relevant concepts from the text and peer reviewed articles. This option requires the instructor's approval. Note that if you choose this option, the submission must still be a slide presentation with oral narration.

Reference no: EM131971461

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